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Providence Health & Services Principal, Marketing Analytics in California

Description:

Providence is calling for a Principal, Marketing Analytics to join our Digital Innovation Group. Candidates for this role may reside in Washington, Alaska, Montana, Oregon, Texas, New Mexico, or California.

Are you looking for an opportunity to be part of a fast growing and dynamic team? Are you passionate about data and analytics and the impact it can have within a large business? If so, this role may be right for you.

We are looking for an experienced SME who has a proven record of successfully building and supporting data, analytics solutions and platforms to join us in our evolution. This role will take the lead in designing, implementing and evolving analytics solutions to complex business problems. You will work with a team of data enthusiasts, who are reaching across the Healthcare-IT-aisle to marry medical history with modern marketing technology in order to ease the patient’s way. The Principal, Marketing Analytics will be a foremost expert on the patient journey and responsible for delivering insights and recommendations to drive patient loyalty, retention and acquisition.

The Principal Marketing Analytics works alongside marketing managers, marketing engineering and architecture, and executives in providing deep thought leadership around measuring the effectiveness and financial outcome all marketing activity and the consumer journey overall. Working as part of the Marketing Platforms Team, the Principal must have a broad range of skills and expertise including the ability to manage the analytics product life cycle, understand the capabilities of a variety of different software and cloud based solutions, establishing and guide measurement best practices, and interpret the measurement needs of the business from discovery through reporting and insight delivery, to maintenance.

You will represent the analytics capabilities of the Providence marketing technology portfolio, answering questions, gathering stakeholder requirements, identifying and documenting problems to be solved, making recommendations, and transforming business needs into analytics products and artifacts. From day one you'll need to effectively balance day-to-day business needs with strategic initiatives, provide thought leadership, and manage the execution and delivery of reporting for the marketing function. You will be the principal SME.

Reporting to the Director of Marketing Analytics , you will play a meaningful high-visibility role to include defining priorities and streamlining the execution of program priorities while maintaining conceptual integrity of deliverables for the team. You will implement rigorous campaign and financial analytics practices and pave the way for future and ongoing growth across a multitude of internal and external partners. You will pave the way for others to join the team under your mentorship.

This is a senior, highly influential role that requires:

  • A self-starter mindset without sacrificing the ability to be collaborative and work well intra and cross functionally.

  • Ability to lead and influence a team by example and through mentorship (you won’t directly manage employees but will partner with your executive leader to influence team culture, sustainable engagement, and velocity).

  • Commitment to partner with your executive leader to establish and drive a healthcare marketing analytics vision and roadmap that’s best in industry.

  • Ability to build an analytics program from the bottom up.

  • Experience delivering exceptional, sustainable results throughout their career; even through failure and mistakes. We are looking for a well-rounded, vulnerable, self-aware human who is comfortable talking about how their prior actions have led to impact in the short and long term and how they have learned from their mistakes along the way.

  • Strong collaboration and skills of influence; ability to constructively provoke others in order to drive and manage change. Helpful, respectful, collaborative, yet disagreeable when appropriate.

  • Innate knowledge of when to resist, when to take a loss, when to remain silent, when to escalate. Someone who thoughtfully adapts to drive towards the best outcome for both people and business.

Essential Functions:

  • Responsible for how analytics systems and functions are defined and interconnected to ensure business, team, and program success.

  • Responsibility for the lifecycle of analytics architecture, tools, reporting, and overall program.

  • Strong ability to elicit, analyze and communicate business requirements from multiple customers across disparate functions.

  • Principal owner for documentation for analytics reporting processes and implementation processes. Develop and promote analytics standards and support the team in developing and maintaining them as the foundation for designing cohesive experiences .

  • Combine disparate data from other functions into a cohesive story (testing, personalization, ad performance, CRM, clinical data, etc.).

  • Excellent analytical skills. Comfortable seeking out and piecing together fragments of information, extrapolating, recognizing patterns and drawing conclusions from partial data. Think strategically, but stay on top of tactical execution. This is a hands-on, in the data role.

  • Deep understanding of, and ownership of demand attribution modeling. Sets parameters, understands tradeoffs, and drives maturation. Extensive experience with attribution testing, fractionalized models, and other business approaches for attribution.

  • Designs, drives, and exhibits significant influence over the operation and delivery of analytics throughout the enterprise. Exhibits influence over the program and department roadmap. Knows when to resist, when to take a loss, when to remain silent, when to escalate. Thoughtfully adapts to drive towards the best outcome for both people and business. Seeks win-win-win scenarios.

  • Lead the creation and management (in partnership with data engineering) of dashboards for trending campaign effectiveness, prospect engagement, funnel engagement and consumer value (by acquisition, retention, reactivation). Grow key metrics and reporting around recency, frequency, engagement and lifetime value of the Providence customer base.

  • Deep understanding and hands-on experience with CRM, direct marketing measurement, and consumer analytics. Response rate, average order size, segmentation via RFMP or linear and logistic statistical modeling, cannibalization testing, lifetime value, media mix modeling, A/B multi-variate testing and attribution should all be areas in which you have deep experience and expertise.

Qualifications:

Required qualifications for this position include:

  • Bachelor's Degree in Marketing, Business, Analytics, Mathematics or Computer Science or equivalent educ/experience

  • More than 10 years experience in statistical languages and tools (R, SAS, SQL)

  • More than 10 years experience in data visualization tools (e.g. Tableau, PowerBI)

  • More than 10 years experience in database Environments (Snowflake, Oracle, etc)

  • Demonstrated problem solving skills

  • Demonstrated analytical skills and data-driven approach

  • Effective written communication skills as appropriate for the needs of the audience

  • Excellent collaboration and team building skills

  • Effectively manages to project deadlines and escalates issues as appropriate

Preferred qualifications for this position include:

  • Master's Degree in Marketing, Business, Analytics, Mathematics or Computer Science or equivalent educ/experience

  • Healthcare Experience, clinical analytics, Epic knowledge/certification upon hire

  • 4 years Web/Mobile Analytics Tools (e.g. Google Analytics, PiwikPro)

  • If not in the Seattle area, will need to be able to travel to Seattle monthly for meetings

About the department you will serve.

Providence Strategic and Management Services provides a variety of functional and system support services for all eight regions of Providence Health & Services from Alaska to California. We are focused on supporting our Mission by delivering a robust foundation of services and sharing of specialized expertise.

We offer comprehensive, best-in-class benefits to our caregivers. For more information, visit

https://www.providenceiscalling.jobs/rewards-benefits/

Our Mission

As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Analytics/Business Intelligence

Location: Washington-Renton

Other Location(s): Montana, California, New Mexico, Oregon, Washington-Redmond, Washington-Seattle, Washington, Texas, Alaska, Oregon-Portland, California-Irvine

Req ID: 286025

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