Providence Health & Services Strategic Outreach Specialist - Marketing in Texas
Providence St. Joseph Health is calling a Strategic Outreach Specialist - Marketing for the Provider Solutions & Dvelopment (PS&D) team, this position is a remote position that can be worked from one of our footprint states which are inclusive of AK, WA, OR, MT, CA, NV and or TX.
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We are seeking a Strategic Outreach Specialist - Marketing who will be responsible for delivering business value through effective provider recruitment marketing support within Provider Services and Development. The Strategic Outreach Specialist role provides copywriting, database information management, candidate sourcing and strategic planning as part of the marketing team supporting provider recruitment for the Providence system. This position helps ensures a continual pool of high-quality physician candidates by supporting CRM database optimization, print and online advertising, sourcing, email and direct mail campaigns, conference planning, collateral development, and residency and fellowship outreach.
Please take some time to review the following website psdconnect.org to learn more about the department you would be supporting.
The Strategic Outreach Specialist - Marketing is also responsible for gathering and analyzing input from recruiters and PS&D colleagues as marketing and advertising language is developed and strategies, objectives, and tactics are pursued. These responsibilities span the Providence St. Joseph Health facilities throughout all regions. All duties are performed in a manner that promotes team success.
The position is also responsible for performing independent and objective analysis of all advertising and sourcing needs and managing support projects with ample communication, collaboration and good judgment, ensuring project deliverables are complete and on-time.
In this position you will have the following responsibilities:
Writing and Editing:
Serves as lead copywriter and editor for online and print advertising, email and other marketing, and internal communications.
Works directly with recruiters and other PS&D colleagues to ensure written material is compelling, accurate, grammatically correct and adherent to brand guidelines. While this responsibility may not be a primary function for each Specialist, it is an essential functional capability for anyone in this role, including in a backup capacity for another member of the team.
- Accountabilities include leading role in strategizing, planning, implementing and documenting marketing processes and tools in the CRM; training marketing peers and recruiters on CRM processes and tools; managing the request-for-recruitment process, receiving recruiter requests to advertise new searches, writing ad language, and coordinating with recruiters for approval, changes, updates, etc.; and coordinating with the person responsible for placing ads with vendors.
Email Marketing Program:
- Manages the planning, scheduling, creation and performance analysis of HTML email campaigns, and provides lists of “warm leads” to recruiters after each campaign.
- Helps to lead the strategizing, planning and implementing of sourcing processes for provider recruitment activities. Also provides knowledge and expertise in sourcing to aid and train recruiters on the sourcing process.
- Helps to lead decision-making and implementation of ideas related to the conference/career fair outreach program, including outreach to attendees before, during and after conferences/fairs through flyers and other collateral, lead-capturing technology, and email campaigns.
Research and Analysis:
- Manages functions related to performance measurement and analytics, and conducts research leading to recommendations on strategies and tactics to increase effectiveness of marketing.
Initiates and supervises test and pilot projects as needed in order to improve workflow efficiency and data sharing.
Demonstrates effective interactions and positive interpersonal skills in dealing with fellow employees, supervisors, stakeholders, other department leaders and peers, and vendors in order to maximize productivity and positive employee and customer relations.
Required qualifications for this position include:
Bachelor's Degree in Marketing, Communications, Healthcare Administration, Information Technology -OR- equivalent educ/experience
3 years - Combined experience in professional writing, database adaministration and / or project management in a healthcare setting
Preferred qualifications for this position include:
2 years - Marketing, advertising, vendor negotiations, data management, efficiency testing, managing complex projects
1 year - Strategic project planning
Certified Avature Specialist within 4 months of hire
About the department you will serve.
Founded within Providence over 20 years ago, Provider Solutions & Development is a community of recruitment experts working to support and serve health care providers with heart, from residency to retirement, so you can do the same for your patients. We began 20 years ago out of a clear need to change recruitment. We’re not focused on quotas, and we don’t work on commission. With exclusive access to hundreds of positions across the nation, we offer holistic, personal career coaching that puts your needs first. We don’t just fill positions, we fulfill individuals by taking the time to help you find where you’re meant to be, both now and in the future.
We offer comprehensive, best-in-class benefits to our caregivers. For more information, visit
As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.
Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.
Job Category: Community Service
Other Location(s): Montana, Nevada, California, Oregon, Washington, Texas, Alaska
Req ID: 317494