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Providence Health & Services Director of Marketing - PS&D in Washington

Description:

Providence St. Joseph Health is calling a Director of Marketing for the Provider Solutions & Development (PS&D) team, this position is a remote position that can be worked from one of our footprint states which are inclusive of AK, WA, OR, MT, CA, NV and or TX.

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We are seeking a Director of Marketing PS&D who will be responsible for the creation and implementation of the overarching strategy for the PS&D marketing department as well as the operational implementation and leadership of the team. This includes but is not limited to assigning work to team members, developing growth pathways for future and existing caregivers, coaching and mentoring the team and employing a variety of strategies to grow the knowledge and ability of the marketing department to support the growth and expansion of the PS&D and overarching PSJH mission, employee performance reviews, management and training, and administrative assistance and programmatic initiatives in collaboration with recruitment leadership to build the candidate pipeline. In addition to direct management responsibilities, the director is also responsible for delivering business value through effective partnerships with recruitment, outreach, technology, agency and other vendors, executive leadership and the training team, as well as creating and managing a $5.4M annual marketing budget. The director will create strategies and initiatives that impact recruitment and pipeline development of providers and executive recruitments for PS&D clientele. These strategies include but are not limited to: shifting and maintaining the PS&D LLC Brand to keep us relevant in the market place, creating new content and functionality for the PS&D website, developing and implementing strategies for the individual programs of media, social, email, digital, consumer research, editorial content and funnel strategy. The Director also provides leadership, coaching, strategic direction, work assignments, facilitation, communication, project/program structure/plans, and technical expertise. These responsibilities span Providence St. Joseph Health facilities and external health system and/or medical group clients with whom PS&D contracts. Director shall perform all duties in a manner that promotes the department's success and reflects organizational mission, philosophy, and core values of respect, compassion, justice, excellence and stewardship.

Please take some time to review the following website: psdconnect.org to learn more about the department you would be supporting.

In this position you will have the following responsibilities:

  • Provide leadership and strategic direction for the entire PS&D marketing department, oversees the manager/supervisor of content and their direct reports as well as the programs and direct reports for channel development, funnel strategy, research, digital and social marketing, search and website content and design, job board and email strategy, and paid media strategy.

  • Provide leadership, coaching, and mentoring to marketing department staff, setting clear objectives, ensuring the effective use of tools and methodologies, measuring and monitoring progress and results, and fostering a positive team-oriented environment.

  • Own the strategy development of the PS&D brand and marketing strategy to increase brand awareness in both existing and new markets as well as improve provider awareness of job opportunities across the country.

  • Lead the creation and development of the integrated brand marketing plan, including the communication objectives, the organizing concept that brings critical elements of the plan together, and the marketing channel mix.

  • Additionally, lead the execution of a marketing calendar and specific marketing campaigns and tactics.

  • Demonstrated executive presence and ability to present marketing strategies and results to PS&D as well as PSJH executives.

  • Create and implement a multi-channel performance marketing capability to engage and connect with providers and health systems.

  • Create and manage insights-driven creative and marketing briefs, and lead brand campaign launches and activations.

  • Create and drive the approach and process to guarantee high impact and effective speed to market for all campaigns and marketing content.

  • Lead the creation and development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment.

  • Lead our internal creative and content department, performance marketing team, as well as collaboration with our public relations and events team to develop engaging storytelling and creative assets across the marketing mix, including paid, owned, and earned media channels.

  • Identify and implement clear audience strategies to evolve and grow our customer base.

  • Ability to analyze and scale insights and research capabilities to develop a robust understanding of consumer behavior.

  • Build and lead marketing team to disrupt the marketplace for physician recruitment.

  • Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team.

  • Create and maintain the PS&D marketing budget.

Qualifications:

Required qualifications for this position include:

  • Bachelor's Degree in Marketing, Business, or related area.

  • 10 or more years' experience in progressively responsible roles with demonstrated experience in brands, marketing, and like-minded functions

  • 10 or more years' experience developing programs to drive traffic online through multiple channels of marketing - i.e., Communications, Digital, Social, Channel Development and Events

  • 8 years’ experience in leadership (leading teams, projects, and programs).

  • Experience consulting with front line leaders and c-suite executives on complex initiatives, market trends, business challenges, processes, accountabilities, and service levels

Preferred qualifications for this position include:

  • Master's Degree or equivalent education/experience.

About the department you will serve.

Founded within Providence over 20 years ago, Provider Solutions & Development is a community of recruitment experts working to support and serve health care providers with heart, from residency to retirement, so you can do the same for your patients. We began 20 years ago out of a clear need to change recruitment. We’re not focused on quotas, and we don’t work on commission. With exclusive access to hundreds of positions across the nation, we offer holistic, personal career coaching that puts your needs first. We don’t just fill positions, we fulfill individuals by taking the time to help you find where you’re meant to be, both now and in the future. ​​​​​​​

We offer comprehensive, best-in-class benefits to our caregivers. For more information, visit

https://www.providenceiscalling.jobs/rewards-benefits/

Our Mission

As expressions of God’s healing love, witnessed through the ministry of Jesus, we are steadfast in serving all, especially those who are poor and vulnerable.

About Us

Providence is a comprehensive not-for-profit network of hospitals, care centers, health plans, physicians, clinics, home health care and services continuing a more than 100-year tradition of serving the poor and vulnerable. Providence is proud to be an Equal Opportunity Employer. Providence does not discriminate on the basis of race, color, gender, disability, veteran, military status, religion, age, creed, national origin, sexual identity or expression, sexual orientation, marital status, genetic information, or any other basis prohibited by local, state, or federal law.

Schedule: Full-time

Shift: Day

Job Category: Non-Clinical Director/Executive

Location: Oregon-Portland

Other Location(s): Montana, California, Washington, Oregon, Texas, Alaska

Req ID: 320692

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